Butterfinger Peanut Butter Cups
youtube pre-roll campaign

Film.

Film.

The second installment of the campaign was murdered in testing... I took it as a compliment.

YouTube hack.

To reinforce the new "Square on the outside, bold on the inside" brand positioning, we resized YouTube's video player into a square with a simple editing hack.

Agency: 360i 
GCD: Jeff Anderson
Sr. AD: Chris Dumas
Sr. CW: Alejandro Castro