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Bolder than bolder than bold

Butterfinger returns to the Super Bowl

Butterfinger
superbowl film

This spot introduced Butterfinger's new brand positioning, and teased the #BolderThanBold things to come leading up to the Super Bowl. 

 

Film.

 

Press.

 

Agency: 360i 
Director: Cameron Harris
DP: Mark Williams
CCO: Pierre Lipton
GCD: Jeff Anderson
CD: Aaron Sedlak
Sr. AD: Chris Dumas
Sr. CW: Alejandro Castro