the taste of home - anthem

Oreo choco chip flavored cookies
When we grow up and decide what to do
We spread our wings and find someplace new

But, no matter where we go we’re still close to home
Where speeds had no limits and giants would roam
Filled with the memory of years gone by
Where our bedroom ceiling became the night sky
And, after all the games and the toys
Came that jar of cookies that brought so much joy

But, no matter where we end up or how far we go
We can still feel at home with this new treat from Oreo.

brooklyn 11231 - anthem

a film by Mapi BG and Alejandro Castro
Every place we call home had another come before it. 
A house we grew up in. A block we played on. 
Familiar smells, colors, and tastes that give us comfort. 
Even if we live somewhere new,
A piece of us lingers not wanting to let go.
We hold on and hold on. Until one day, we realize
We've already started holding onto something new. 
We’d just been too busy to notice.
Collecting new memories we’ve come to cherish just as strongly.
And, telling new stories that somehow feel oddly familiar. 
Where we also grow. And play. And love. 

A hidden corner. A tiny studio. 
A toast. A lovely garden. 
An acquired taste… Or two. 
A set of lucky numbers. A long train ride. 
A smile. Your smile. 

Suddenly and without warning, 
The place we currently reside in has become so much more.

A now familiar skyline beckons us back
To the place where gardens bloom.
And, just like all those years ago, we find ourselves thinking
There’s no other place we could ever possibly call home.

live with gumption - manifesto
(winning pitch)

Bulleit Frontier Whiskey
It’s easy to imagine better.
It’s another thing entirely to endeavor it. 
To know what you want and go get it. 
That takes a little thing called gumption.

The courage to stop contemplating and start creating.
To act on intuition. To reach deep down
And ignite that spark within.

It’s nothing new. It’s always been there,
In those who dare to chase their dreams.
That’s gumption.
That’s what it takes to get to the new frontier.

do what they couldn’t - manifesto

Xfinity Class of NeXt
The words “It can’t be done” are filled with potential
They said you couldn’t make it without a record deal.
And guess what? They’re singing to your tunes in the shower.

They can tell you all that can’t be done
But they’re just telling you what they couldn’t do.
You can create the future they never thought possible.
And build a better world out of the failures of this one.

Because everything we don’t know
Can be discovered and created.
Through better connections, quicker knowledge sharing,
And stronger social relationships.
And, Xfinity has the reliability, connectivity, and versatility 
You can count on to keep making, collaborating and innovating.

Your generation has never been one to quietly accept the hand it’s been dealt. So, let’s not be afraid of what’s next for this brave new world. Let’s embrace it.
And, do what they couldn’t.

glass first - anthems

Glass First by Canon
These were some of anthem films featured in the Glass First website: Canon’s first step to consolidate the entire portfolio of lenses under one creative vehicle that will appeal to both amateurs and professionals in the world of content creation. It is a reminder to all that before an image can be captured, what matters is the quality of glass, the optical performance that only Canon lenses offer.

l’arme du Perrier - manifesto
(winning pitch)

Perrier Flavors
There’s an enemy out there.
An enemy hell bent on dulling our lives into the ordinary.
“They” impose the typical.
“They” champion the unspecial.
“They” hoard all the color and beauty from the world.
“They” invented email.
Perrier has rebelled against the ordinary for 150 years.
And, the natural world’s first soft drink is here to continue the fight
With L’Armée Perrier
Armed with culture, beauty, and laughter.
So join us in our fight
And resist the ordinary.