available for freelance. eligible to work in the US and EU

about

 
 
Eligible to work in the United States.

Based in BKN. Eligible to work in the US and EU.

Director of Creative.
Writer of Copy.


I believe kindness is a superpower. I also believe entertainment is the most effective way to solve business problems. And, I particularly enjoy coming up with ideas that make people laugh, especially through film. Data is meaningless unless it can conjure up feeling. And tech can only go so far without human emotion to guide it. I have an obsession for writing/crafting/appreciating headlines, as well as for the typography that goes into laying them out. My thoughts on every Ad ever made (including my own): It can be better. Do it again. 

📞+1 (347) 604-1633
✉️alejandrocastroaraujo@gmail.com

 
 
 

Experience

FREELANCE CREATIVE DIRECTOR + COPYWRITER
Laundry Service | Cheil | Jellyfish | Gravity Road | Strawberry Frog | New York, 2022 - Present

ASSOCIATE CREATIVE DIRECTOR + COPYWRITER
Comcast (Xfinity Creative / Good Kid) | New York, 2020 - 2022

FREELANCE ASSOCIATE CREATIVE DIRECTOR + COPYWRITER Google (Waze) | Vayner | R/GA | Pereira&O’Dell | Comcast (Good Kid) | Possible | Geometry | The Sunshine Co. |
New York, 2017 – 2020

PORTFOLIO TEACHER
Miami Ad School | New York, 2016

SENIOR COPYWRITER
360i | New York, 2015 - 2017

COPYWRITER
360i | New York, 2013 - 2015

COPYWRITER
CHI&Partners NY | New York, 2012 - 2013

FREELANCE COPYWRITER
Dentsu America | New York, 2012

MIAMI AD SCHOOL COPYWRITING INTERN
Iris Worldwide | Ogilvy & Mather | Nickelodeon Creative |
London + New York, 2011

Education

UPRIGHT CITIZENS BRIGADE Improv 101, 201, 301, 401
UPRIGHT CITIZENS BRIGADE Sketch Writing 101, 201
MIAMI AD SCHOOL SF Copywriting
INTL. ADVERTISING ASSOC. (IAA) Dip. in Mktg. Comms.
UNIVERSIDAD JORGE TADEO LOZANO B.A. Advertising

Recognition

IAB MIXX Awards Screening Committee
D&AD New Blood Copywriting Award
NY ADDY Awards Interactive Gold
Cannes Future Lions Finalist
Applied Arts Awards Game Design & Development
Global Best Digital Advertising Awards Finalist (x2) 
NOVA (Colombian National Ad Awards) Print Bronze

Press

INDUSTRY PUBLICATIONS 
Creativity-Online, Adweek, NY Egotist, Ad Forum, Ad Age, MediaPost - Marketing Daily, Best Ads On TV, Coloribus, Adver To Log, AdVice, ClickZ, HorizonT, SourceEcreative, Ads Of The World, Marketing Land, iSpot.tv

NON-INDUSTRY PUBLICATIONS 
TIME Magazine, Forbes, Mashable, Fast Company, ABC News, Good Morning America, Vanity Fair, Refinery 29, Entertainment Weekly, Nerd Reactor, Comicbook.com, DailyScene.com, Glamour Living, Pop Sugar Food, Teen Vogue, Today, Hello Giggles, Fox Business, Business Wire, I4U News, Washington Post, Yahoo Finance, IM Glance, USA Today, Cheez Burger, Euro News