based in BKN. eligible to work in the US and EU

about

 
 
Eligible to work in the United States.

Based in BKN. Eligible to work in the US and EU.

Director of Creative.
Writer of Copy.


My ambition is to create iconic brands
(and a little bit of culture along the way).
I believe entertainment sells. And I particularly enjoy coming up with ideas that make people laugh (especially through film). Data is meaningless unless it can conjure up feeling. And tech can only go so far without human emotion to guide it. I have an obsession for writing/crafting/appreciating headlines, as well as for the typography that goes into laying them out. My thoughts on every Ad ever made (including my own): It can be better. Do it again. 

📞+1 (347) 604-1633
✉️alejandrocastroaraujo@gmail.com

 
 
 

Experience

FREELANCE Creative Director + Writer, 2022 - Present

COMCAST Associate Creative Director at Good Kid, 2020- 2022

GOOGLE Freelance Associate Creative Director, 2019

VAYNER Freelance Writer, 2019

R/GA Freelance Associate Creative Director, 2019

PEREIRA & O’DELL NY Freelance Writer, 2018

POSSIBLE WW Freelance Writer, 2017

GEOMETRY Freelance Associate Creative Director, 2017

SUNSHINE Freelance Writer, 2017

MIAMI AD SCHOOL Portfolio Teacher, 2016

360i Senior Copywriter 2015 - 2017

360i Copywriter 2013 - 2015

CHI & PARTNERS NY Copywriter, 2012 - 2013

DENTSU AMERICA Freelance Copywriter, 2012

NICKELODEON Creative Associate, 2011

OGILVY & MATHER Copywriting Intern, 2011

IRIS WORLDWIDE LONDON Copywriting Intern, 2011

SALGAR + MULLEN LOWE SSP3 CD Writer, 2007 - 2009

EMEPECÉ + GRUPO INVENTA Copywriter, 2005 - 2007

Education

UPRIGHT CITIZENS BRIGADE Improv 101, 201, 301, 401
UPRIGHT CITIZENS BRIGADE Sketch Writing 101, 201
MIAMI AD SCHOOL SF Copywriting
INTL. ADVERTISING ASSOC. (IAA) Dip. in Mktg. Comms.
UNIVERSIDAD JORGE TADEO LOZANO B.A. Advertising

Recognition

IAB MIXX Awards Screening Committee
D&AD New Blood Copywriting Award
NY ADDY Awards Interactive Gold
Cannes Future Lions Finalist
Applied Arts Awards Game Design & Development
Global Best Digital Advertising Awards Finalist (x2) 
NOVA (Colombian National Ad Awards) Print Bronze

Press

INDUSTRY PUBLICATIONS 
Creativity-Online, Adweek, NY Egotist, Ad Forum, Ad Age, MediaPost - Marketing Daily, Best Ads On TV, Coloribus, Adver To Log, AdVice, ClickZ, HorizonT, SourceEcreative, Ads Of The World, Marketing Land, iSpot.tv

NON-INDUSTRY PUBLICATIONS 
TIME Magazine, Forbes, Mashable, Fast Company, ABC News, Good Morning America, Vanity Fair, Refinery 29, Entertainment Weekly, Nerd Reactor, Comicbook.com, DailyScene.com, Glamour Living, Pop Sugar Food, Teen Vogue, Today, Hello Giggles, Fox Business, Business Wire, I4U News, Washington Post, Yahoo Finance, IM Glance, USA Today, Cheez Burger, Euro News