Eligible to work in the United States.

Eligible to work in the United States.

ALEJANDRO CASTRO.


My ambition is to create iconic brands (and a little bit of culture along the way). I believe entertainment sells. And I particularly enjoy coming up with ideas that make people laugh (especially through film). Data is meaningless unless it can conjure up feeling. And tech can only go so far without human emotion to guide it. I have an obsession for writing/crafting/appreciating headlines, as well as for the typography that goes into laying them out (something D&AD kindly recognized in 2011). My thoughts on every Ad ever made (including my own): It can be better. Do it again. 

Telephone: +1 (347) 6041633
Email: alejandrocastroaraujo@gmail.com

RESUMÉ.


{EXPERIENCE}


FREELANCE // ACD + Copywriter
New York, NY {May 2017 - Present}
Pereira & O’Dell NY, R/GA, The Sunshine Co., Geometry Global, Possible Worldwide, VaynerMedia

MIAMI AD SCHOOL // Portfolio Instructor
New York, NY {2016}

360i // Senior Copywriter
New York, NY {Jan 2015 - May 2017}

360i // Copywriter
New York, NY {Nov 2013 - Jan 2015}

CHI & PARTNERS NY // Copywriter
New York, NY {Jul 2012 - Nov 2013}

DENTSU AMERICA // Freelance Copywriter
New York, NY {Apr 2012 - Jun 2012}

NICKELODEON // Creative Associate + Copywriter
New York, NY {Oct 2011 - Dec 2011}

OGILVY & MATHER // Copywriting Intern
New York, NY {Apr 2011 - Jun 2011}

iris WORLDWIDE // Copywriting Intern
London, UK {Jan 2011 - Apr 2011}

SALGAR + MULLEN LOWE - SSP3 // Creative Director + Copywriter
Bogotá, Colombia {2007 - 2009}

EMEPECÉ + GRUPO INVENTA // Copywriter
Bogotá, Colombia {2005 - 2007}


{CLIENTS INCLUDE}

GE, MINI, European Wax Center, MSK, Museum of Natural History, Yoplait, Veterans United, Samsung Galaxy, Finn by Chase. Aquafina, Aston Martin, Mazda, Plenti by Amex, Coppertone, AMC, Butterfinger, Perrier, Oreo, HBO, AB-InBev (Corona and Stella Artois), Subway, Toyota, Oscar Mayer, AutoTrader, H&R Block, Chevron, Canon, Lexus, Samsung, Outfit7, Direct Energy, Britvic, PBS - Channel Thirteen, HP, GSK - Maxinutrition, Every Mother Counts, Burger King UK, MPA (Magazine Publishers Association), Food Bank For NYC, Scotts Lawn Care, Ortho Mouse Traps, The Sands Point Preserve, Uniqlo, DoveMen, UPS, IBM, Tribeca Film Festival, Digiorno, Gap, Lego, Target, US Tennis Association, Cinnamon Toast Crunch, Wallgreens, Dora Mermaid, Spongebob Squarepants, How To Rock, Victorious, Hallmark, Popsicle, Wonka, Philips, Sony Ericsson, BBC Comedy, VolksWagen, Country Life Butter, Urgent Genius, Daihatsu Auto, Mack, HINO Trucks, Subaru, Global Education, Abbott, Rio Paila Sugar, Schumacher Jewelers, Panasonic, Jack Daniel’s, Honda, Nuevo Siglo News Paper, EPM Telecom, Asobancaria (Colombian Banks Guild).


 

{PRESS}


INDUSTRY PUBLICATIONS 
Creativity-Online // Adweek // NY Egotist // Ad Forum // Ad Age // MediaPost - Marketing Daily // Best Ads On TV // Coloribus // Adver To Log // AdVice // ClickZ // HorizonT // SourceEcreative // Ads Of The World // Marketing Land // iSpot.tv

NON-INDUSTRY PUBLICATIONS 
TIME Magazine // Forbes // Mashable // Fast Company // ABC News // Good Morning America // Vanity Fair // Refinery 29 // Entertainment Weekly // Nerd Reactor // Comicbook.com // DailyScene.com // Glamour Living // Pop Sugar Food // Teen Vogue // Today // Hello Giggles // Fox Business // Business Wire // I4U News // Washington Post // Yahoo Finance // IM Glance // USA Today // Cheez Burger // Euro News

{RECOGNITION}


AWARDS
 
D&AD // New Blood Copywriting Award
NY ADDY Awards // Interactive Gold
Cannes Future Lions // Finalist
Applied Arts Awards // Game Design & Development
Global Best Digital Advertising Awards // Finalist (x2) 
NOVA (Colombian National Ad Awards) // Print Bronze
O-1 Visa // For Individuals with Extraordinary Ability or Achievement

JUDGING 
IAB MIXX Awards // Screening Committee


{EDUCATION}


UPRIGHT CITIZENS BRIGADE
Improv 101, 201, 301, 401
New York, NY
{Expected 401 Graduation - Oct 2019}

Sketch Writing 101
New York, NY
{Apr 2019}

MIAMI AD SCHOOL
Copywriting Program
San Francisco, CA / Brooklyn, NY
{Dec 2011}

UNIVERSIDAD JORGE TADEO LOZANO in conjunction with the INTERNATIONAL ADVERTISING ASSOCIATION (IAA) 
Bachelor of Arts in Advertising + Diploma in Marketing Communications
Bogotá, Colombia
{Oct 2006}
 


CONTACT.

+1 (347) 6041633
alejandrocastroaraujo@gmail.com
529 Clinton St. #1F, Brooklyn, NY, 11231