WAZE // Traffic Sucks. Carpool For A Better Commute.

Using geo targeting near digital billboards and Waze technology to determine when commuters are fully stopped in heavy traffic, we pushed contextual ads within our own navigation app, inviting users to try Waze Carpool for a better commute.

Stress.

NEAR TOLLS.

PM COMMUTE.

In-house: Waze at Google Creative Lab
Head of Creative: Jake Shaw
CD’s: Jeff Gonick & Seth Jablon
ACD/Writer:  Alejandro Castro