Glass First (Copy)
Explore the world of Canon lenses
Glass First
As Canon was getting ready to celebrate its 100-millionth lens, we created an idea that made the company rethink its entire messaging: to reposition Canon as an optics brand, shifting its focus from cameras to lenses. And to do so, we started by launching the first-ever online encyclopedia, exclusively devoted to Canon lenses and the science behind them. We called it, “Glass First.”
Still Photography.
Lens Overview.
Website.
Glass First Intro.
It’s an understanding shared by image makers around the world: That in the art of capturing light, the first decision starts with the glass you use. This makes that selection of a lens both personal and technical. It’s an approach we call Glass First, one that has inspired our entire line of optics for over 75 years. So if you’re a photographer or cinematographer, whether you’re shooting for millions or just for yourself, when you choose Canon Glass First, you’re looking through the lens of a company as passionate about image making as you are.
Please visit Canon Glass First http://glassfirst.usa.canon.com/
Videography.
Cinematography.
Broadcast.
Canon has worked with leading broadcasters for over 50 years to perfect a line of lenses that are just as fast, sharp, and nimble as the professionals who use them. Whether for sporting events, news programs, or live televised broadcasts, Canon’s optics will help you go wherever the story takes you. Visit http://glassfirst.usa.canon.com/lens/broadcast/ for more information.
