Glass First (Copy)
Explore the world of Canon lenses
Glass First
As Canon was getting ready to celebrate its 100-millionth lens, we created an idea that made the company rethink its entire messaging: to reposition Canon as an optics brand, shifting its focus from cameras to lenses. And to do so, we started by launching the first-ever online encyclopedia, exclusively devoted to Canon lenses and the science behind them. We called it, “Glass First.”
