Archived Work
butterfinger
brace for peanut-buttery impact
The brief was simple: We have no money. Some marketing book says the upfront needs to be heavily branded. And get as fast as you can to our Pnemonic Device (that's the bar breaking) because people want to see our taste appeal. By the way, you only have 10 seconds. Did we mention we have no money?
Under 10k films
top-of-mind self-awareness
the #vanityvanityurl project
The gig economy is oversaturated with talent. To cut through the clutter, we must practice what we preach as freelance creatives, and sell ourselves like we would our clients’ products/services. So I took a page from the branding books to make myself top of mind when CDs and recruiters need a writer. And bulk-purchased 100+ vanity URLs, all leading to this site. An investment recovered within a day of work on a senior creative’s freelance rate.
Self-promo campaign
11231 - short film
based on a real relationship
A love letter to our little piece of Brooklyn and the neighborhood we call home. Shot, cut, and directed by Mapi BG. Written and co-directed by yours truly.
Featured in the Brooklyn Daily Eagle and Love Letter to NYC
charity strip poker
passion project
oreo thins
the wonderfilled time loops
To Launch the latest Oreo Thins flavors, we mesmerized fans on mobile - with M.C. Escher inspired vertical content that seamlessly loops to infinity.
Mobile content, vertical films
stella artois
we have a thing for hops
xfinity
keep connections strong
European Wax Center
brows speak louder than words
the copy book
d&ad copywriting award
PG&E Eco Cycles
future lions finalist
US Tennis Association (USTA)
every kid across america can play
maxinutrition protein milk
official sponsor of everyday champions