The second was killed after clients did testing... I still like it.
YouTube Pre-roll Hack.With a simple editing hack tailored for YouTube pre-roll, we reinforced our new "Square On The Outside, Bold On The Inside" brand positioning.
Agency: 360i - 2016Director: Glen HoffmanGCD: Jeff AndersonSr. AD: Chris DumasSr. CW: Alejandro Castro
The second installment of the campaign was murdered in testing... I took it as a compliment.
To reinforce the new "Square on the outside, bold on the inside" brand positioning, we resized YouTube's video player into a square with a simple editing hack.
Agency: 360i GCD: Jeff AndersonSr. AD: Chris DumasSr. CW: Alejandro Castro