Eligible to work in the United States.

Eligible to work in the United States.

ALEJANDRO CASTRO.


My ambition is to create iconic brands (and a little bit of culture along the way). I believe entertainment sells. And I particularly enjoy coming up with ideas that make people laugh (especially through film). Data is meaningless unless it can conjure up feeling. And tech can only go so far without human emotion to guide it. I have an obsession for writing/crafting/appreciating headlines, as well as for the typography that goes into laying them out (something D&AD kindly recognized in 2011). My thoughts on every Ad ever made (including my own): It can be better. Do it again. 

Telephone: +1 (347) 6041633
Email: alejandrocastroaraujo@gmail.com

EXPERIENCE.


PEREIRA & O’DELL, R/GA, SUNSHINE, GEOMETRY, POSSIBLE, VAYNER
Freelance ACD + Copywriter // NYC // 2017 - Present

MIAMI AD SCHOOL
Portfolio Instructor // NYC // 2016

360i
Senior Copywriter // NYC // 2015 - 2017

360i
Copywriter // NYC // 2013 - 2015

CHI & PARTNERS
Copywriter // NYC // 2012 - 2013

DENTSU AMERICA
Freelance Copywriter // NYC // Apr 2012 - Jun 2012

NICKELODEON
Creative Associate + Copywriter // NYC // Oct 2011 - Dec 2011

OGILVY & MATHER
Copywriting Intern // NYC // Apr 2011 - Jun 2011

iris WORLDWIDE
Copywriting Intern // LON, UK // Jan 2011 - Apr 2011

SALGAR + MULLEN LOWE SSP3
Creative Director + Copywriter // BOG, CO // 2007 - 2009

EMEPECÉ + GRUPO INVENTA
Copywriter // BOG, CO // 2005 - 2007


CLIENTS.


GE, MINI, European Wax Center, MSK, Museum of Natural History, Yoplait, Veterans United, Samsung Galaxy, Finn by Chase. Aquafina, Aston Martin, Mazda, Plenti by Amex, Coppertone, AMC, Butterfinger, Perrier, Oreo, HBO, AB-InBev (Corona and Stella Artois), Subway, Toyota, Oscar Mayer, AutoTrader, H&R Block, Chevron, Canon, Lexus, Samsung, Outfit7, Direct Energy, Britvic, PBS - Channel Thirteen, HP, GSK - Maxinutrition, Every Mother Counts, Burger King UK, MPA (Magazine Publishers Association), Food Bank For NYC, Scotts Lawn Care, Ortho Mouse Traps, The Sands Point Preserve, Uniqlo, DoveMen, UPS, IBM, Tribeca Film Festival, Digiorno, Gap, Lego, Target, US Tennis Association, Cinnamon Toast Crunch, Wallgreens, Dora Mermaid, Spongebob Squarepants, How To Rock, Victorious, Hallmark, Popsicle, Wonka, Philips, Sony Ericsson, BBC Comedy, VolksWagen, Country Life Butter, Urgent Genius, Daihatsu Auto, Mack, HINO Trucks, Subaru, Global Education, Abbott, Rio Paila Sugar, Schumacher Jewelers, Panasonic, Jack Daniel’s, Honda, Nuevo Siglo News Paper, EPM Telecom, Asobancaria (Colombian Banks Guild).

PRESS.


INDUSTRY PUBLICATIONS 
Creativity-Online // Adweek // NY Egotist // Ad Forum // Ad Age // MediaPost - Marketing Daily // Best Ads On TV // Coloribus // Adver To Log // AdVice // ClickZ // HorizonT // SourceEcreative // Ads Of The World // Marketing Land // iSpot.tv

NON-INDUSTRY PUBLICATIONS 
TIME Magazine // Forbes // Mashable // Fast Company // ABC News // Good Morning America // Vanity Fair // Refinery 29 // Entertainment Weekly // Nerd Reactor // Comicbook.com // DailyScene.com // Glamour Living // Pop Sugar Food // Teen Vogue // Today // Hello Giggles // Fox Business // Business Wire // I4U News // Washington Post // Yahoo Finance // IM Glance // USA Today // Cheez Burger // Euro News

RECOGNITION.


AWARDS 
D&AD // New Blood Copywriting Award
NY ADDY Awards // Interactive Gold
Cannes Future Lions // Finalist
Applied Arts Awards // Game Design & Development
Global Best Digital Advertising Awards // Finalist (x2) 
NOVA (Colombian National Ad Awards) // Print Bronze
O-1 Visa // For Individuals with Extraordinary Ability or Achievement

JUDGING 
IAB MIXX Awards // Screening Committee

EDUCATION.


UPRIGHT CITIZENS BRIGADE
Improv 101, 201, 301, 401
NYC // Expected 401 Graduation - Oct 2019

UPRIGHT CITIZENS BRIGADE
Sketch Writing 101
NYC // Apr 2019

MIAMI AD SCHOOL
Copywriting Program
SFO + NYC // Dec 2011

UNIVERSIDAD JORGE TADEO LOZANO in conjunction with the INTERNATIONAL ADVERTISING ASSOCIATION (IAA) 
Bachelor of Arts in Advertising + Diploma in Marketing Communications
BOG, CO // Oct 2006


CONTACT.

+1 (347) 6041633
alejandrocastroaraujo@gmail.com
529 Clinton St. #1F, Brooklyn, NY, 11231