Eligible to work in the United States.

Eligible to work in the United States.

ALEJANDRO CASTRO.


My ambition is to create iconic brands (and a little bit of culture along the way). I believe entertainment sells. And I particularly enjoy coming up with ideas that make people laugh (especially through film). Data is meaningless unless it can conjure up feeling. And tech can only go so far without human emotion to guide it. I have an obsession for writing/crafting/appreciating headlines, as well as for the typography that goes into laying them out (something D&AD kindly recognized in 2011). My thoughts on every Ad ever made (including my own): It can be better. Do it again. 

Telephone: +1 (347) 6041633
Email: alejandrocastroaraujo@gmail.com

RESUMÉ.


{EXPERIENCE}


FREELANCE
ACD/Copywriter
New York, NY {May 2017 - Present}
Sunshine, Geometry, Possible, and most recently at Pereira & O’Dell NY (for 8 months of Permalance).

MIAMI AD SCHOOL
Portfolio Instructor
New York, NY {2016}

360i
Senior Copywriter
New York, NY {Jan 2015 - May 2017}
AMC, Butterfinger, Perrier, Oreo, HBO, AB-InBev, Corona, Stella Artois, Subway, Toyota, Oscar Mayer. 

360i
Copywriter
New York, NY {Nov 2013 - Jan 2015}
AutoTrader, Toyota, H&R Block, Chevron, Canon (and its extensive portfolio of products).

CHI & PARTNERS NY
Copywriter
New York, NY {Jul 2012 - Nov 2013}
Lexus, Samsung, Outfit7, Direct Energy, Britvic, PBS - Channel Thirteen, HP, GSK - Maxinutrition, Every Mother Counts, Burger King UK, MPA (Magazine Publishers Association), Food Bank For NYC

DENTSU AMERICA
Freelance Copywriter
New York, NY {Apr 2012 - Jun 2012}
Canon, Scotts Lawn Care, Ortho Mouse Traps, The Sands Point Preserve, Uniqlo, Toyota

NICKELODEON
Creative Associate / Copywriter
New York, NY {Oct 2011 - Dec 2011}
Lego, Target, US Tennis Association, Cinnamon Toast Crunch, Wallgreens, Dora Mermaid, Spongebob Squarepants, How To Rock, Victorious, Hallmark, Popsicle, Wonka, Toyota

OGILVY & MATHER
Copywriting Intern
New York, NY {Apr 2011 - Jun 2011}
DoveMen, UPS, IBM, Tribeca Film Festival, Digiorno, Gap, and a couple of pitches (confidential)

iris WORLDWIDE
Copywriting Intern
London, UK {Jan 2011 - Apr 2011}
Philips, Sony Ericsson, BBC Comedy, VolksWagen, Country Life Butter, Urgent Genius

PUBLICIDAD CAMILO SALGAR / MULLEN LOWE - SSP3
Creative Director / Copywriter
Bogotá, Colombia {2007 - 2009}
Daihatsu Automobiles, Mack Trucks, Hino Trucks, Subaru, Global Education Insurance, Abbott Laboratories, Rio Paila Sugar, Schumacher Jewelers

EMEPECÉ + GRUPO INVENTA
Copywriter
Bogotá, Colombia {2005 - 2007}
Panasonic, Jack Daniel’s, Honda Motors, Nuevo Siglo News Paper, EPM Phone Company, Asobancaria (Banker’s Guild of Colombia), Alan García - Peruvian Presidential Campaign

 

{RECOGNITION}


INDUSTRY PUBLICATIONS // Creativity-Online // Adweek // NY Egotist // Ad Forum // Ad Age // MediaPost - Marketing Daily // Best Ads On TV // Coloribus // Adver To Log // AdVice // ClickZ // HorizonT // SourceEcreative // Ads Of The World // Marketing Land // iSpot.tv

NON-INDUSTRY PUBLICATIONS // TIME Magazine // Forbes // Mashable // Fast Company // ABC News // Good Morning America // Vanity Fair // Refinery 29 // Entertainment Weekly // Nerd Reactor // Comicbook.com // DailyScene.com // Glamour Living // Pop Sugar Food // Teen Vogue // Today // Hello Giggles // Fox Business // Business Wire // I4U News // Washington Post // Yahoo Finance // IM Glance // USA Today // Cheez Burger // Euro News

AWARDS // D&AD - Copywriting Award // NY ADDY Awards - Interactive Gold // Cannes Future Lions - Finalist // Applied Arts Awards - Game Design & Development // Global Best Digital Advertising Awards - Finalist (x2) // NOVA (Colombian National Ad Awards) - Print Bronze // O-1 Visa - For Individuals with Extraordinary Ability or Achievement

JUDGING // IAB MIXX Awards, Screening Committee


{EDUCATION}


MIAMI AD SCHOOL
Copywriting Program
San Francisco, CA / Brooklyn, NY
{Dec 2011}

UNIVERSIDAD JORGE TADEO LOZANO in conjunction with the INTERNATIONAL ADVERTISING ASSOCIATION (IAA) 
Bachelor of Arts in Advertising + Diploma in Marketing Communications
Bogotá, Colombia
{Oct 2006}
 


CONTACT.

+1 (347) 6041633
alejandrocastroaraujo@gmail.com
529 Clinton St. #1F, Brooklyn, NY, 11231